Artz Centre utilises a network of experienced journalists who know exactly how to get your stories into the press – quite simply because they know the industry inside out. Before starting any project, they
will provide an honest assessment of whether your story has a chance of making it into print.
PR is most effective when it is built up over time. Artz Centre offers monthly PR packages and works to
establish working relationships with clients, ensuring that we can get maximum attention for their
business. PR is an important, but mostly overlooked, part of the marketing mix. But whereas advertising is
what a company says about itself, PR is crucially what others say about you. The most common
why of achieving this is by issuing press releases to the media. If a News Editor likes the look
of a press release, they will pass it onto a Reporter who will then use it as the basis of a story.
PR has one obvious advantage over most other forms of marketing; it’s free.
A newspaper will not charge you for writing a story about your company. But by the same token, it is under no
obligation to use your press release and those which are either not relevant or badly written usually end up deleted. But get a well-written and most importantly relevant press release targeted at the right journalist, and your return on investment is huge.